Associate Professor of Marketing
Concordia University, John Molson School of Business
I am the holder of the Concordia University Research Chair on the Psychology of Resource Scarcity. My primary area of research explores how reminders of resource scarcity, or thinking about "not having enough" resources (e.g., money, time, food, etc.) affect consumers’ decision-making and behavior.
I teach and coordinate Marketing Communications at the undergraduate level. I have also co-taught research methods courses at the MSc and PhD levels.
Geek, anglophile, wannabe foodie, and not-so-crazy cat lady.
Roux, Caroline, Christopher Cannon, and Kelly Goldsmith (in press). “How Resource Scarcity Shapes Consumer Behavior: Implications from the COVID-19 Pandemic,” in Dubé, Laurette, Maxime Cohen, Nathan Yang, and Bassem Monla (Eds.), Precision Retailing, University of Toronto Press.
Goldsmith, Kelly, Caroline Roux, and Christopher Cannon (2021). “Understanding the Relationship Between Resource Scarcity and Object Attachment,” Current Opinion in Psychology, 39, 26-30.
Goldsmith, Kelly, Caroline Roux, and Anne Wilson (2020). “Can Thoughts of Having Less Ever Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption,” Journal of the Association for Consumer Research, 5 (1), 70-82.
Hamilton, Rebecca, Debora Thompson, Sterling Bone, Lan Nguyen Chaplin, Vladas Griskevicius, Kelly Goldsmith, Ronald Hill, Deborah Roedder John, Chiraag Mittal, Thomas O’Guinn, Paul Piff, Caroline Roux, Anuj Shah, and Meng Zhu (2019). “The Effects of Scarcity on Consumer Decision Journeys,” Journal of the Academy of Marketing Science, 47 (3), 532-550.
Cannon, Chris, Kelly Goldsmith, and Caroline Roux (2019). “A Self-Regulatory Model of Resource Scarcity,” Journal of Consumer Psychology, 29 (1), 104-127.
Goldsmith, Kelly, Caroline Roux, and Jingjing Ma (2018). “When Seeking the Best Brings out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior,” Journal of Consumer Psychology, 28 (2), 293-309.
Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2015). “On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior,” Journal of Consumer Research, 42 (4), 615-631.
Sucapane, Daniella, Caroline Roux, and Kamila Sobol (in press). “Exploring how product descriptors and packaging colors impact consumers’ perceptions of plant-based meat alternative products,” Appetite.
Norman, Wayne, Caroline Roux, and Philippe Bélanger (2009). “Recognizing Business Ethics: Practical and Ethical Challenges in Awarding Prizes for Good Corporate Behavior,” Journal of Business Ethics, 86 (3), 257-271.
JMSB grad blog (2020) How resource scarcity and the COVID-19 pandemic impact consumer behavior
Concordia News (2018) Striving for perfection can trigger immoral behaviour
Kellog Insight (2016) Concerns about Scarcity Make Us Want to Be Better People
Deseret News (2015) The scarcity mindset: What happens when you have too little
National Research Symposium on Financial Literacy (2018)
JMSB Research Profile (2015)