Caroline Roux

Associate Professor of Marketing
Concordia University, John Molson School of Business

My primary area of research explores how reminders of resource scarcity, or thinking about "not having enough" resources (e.g., money, time, food, etc.) affect consumers’ decision-making and behavior. I previously held the Concordia University Research Chair on the Psychology of Resource Scarcity (2018-2023).I teach and coordinate Marketing Communications at the undergraduate level. I have also co-taught research methods courses at the MSc and PhD levels.Geek, anglophile, wannabe foodie, and not-so-crazy cat lady.

"Strive not for success, but rather to be of value."
"We're all smart. Distinguish yourself by being kind."


All publications can be accessed by clicking on the folder icon below.



Select Media

John Molson Executive Center
Webinar (2020)

National Research Symposium on Financial Literacy (2018)

John Molson School of Business Research Profile (2015)

A Bunch of BS Podcast (2020)